What makes ERP necessary for publication businesses

23 October 2015 5 MIN READ

What makes ERP necessary for publication businessesBoth online and offline publication companies need to take care of a variety of things including the number of end users, the amount of transactions processed every day, mailing lists, data volume, reporting, accountability, content databases and much more. For a long time, tools like QuickBooks have been at the core of these systems. However, these tools are fast getting outdated as new functionalities are getting added to the business process. ERP software for publication could be the key to bridging the gap. They offer both integration and adaptability to the business process.

Today, when almost 80% of global businesses are diving into the realm of publication, the industry presents challenges that range from inefficient and inexperienced manpower, bad internet connectivity to limited budgets preventing automation of processes. Further, the business front brings in challenges in process integration, streamlining, inventory management, and other business complexities. Add to these the tedious flow of information in the organization itself and the necessity to stick to strict deadlines and you are looking at an overwhelming situation.

Another advantage of ERP software for publication business is the very nature of the modern workplace. Everything is centered on ‘data’, be it reporting or connecting to the target audience. Traditional means of publication proves to be too slow in the face of electronic media revolution. In this dynamic mixed media and mixed revenue environment, traditional operational silos support only a small part of the industry demands. Cloud is another new tool integrated with ERP systems that allow better organization of data and making it ‘live’ for the crowd.

Specifically, ERP software for publication helps in:

  • Managing customers, subscribers and advertisers from a unified application. This solution is designed to take care of all back office functionalities and front end reporting like sales and logistics.
  • Tracking advertisements and generate invoices automatically.
  • View order management processes as a single integrated workflow
  • Execute sales campaigns and easily monitor its results.

Publishers will always demand better insights, be it for information or campaign results. A qualified SAP Business One service provider would be the right partner to tie up with for the success of the organization.

About the author

Nidhi Batra

Nidhi Batra is a brand communication specialist at Uneecops. She is an active contributor to SAP Business One community and loves to write on smart and intelligent technology which is redefining business models such as SAP Business One, SAP Cloud, Tableau and Power BI. Having Master’s in English from Delhi University, she follows Gartner and spends her time reading avidly about Artificial Intelligence, SAP HANA, Cloud, DevOps, IoT, robotics and business automation.. Tweets at @nidhi_niya

Similar posts

Enterprise Resource Planning (ERP)

Streamline your business processes and improve productivity using our cutting edge ERP solutions & service offerings custom built for small and medium enterprises.

Industry Solutions

  • Industry-specific solutions to help your business run better. From Pharma, F&B to Retail and more, we have a solution that caters to your industry.


  • Custom designed and quality certified 12+ Add-Ons for SAP Business One that help you solve unique business challenges with ease

Web & Mobility (E-Governance Solutions)

Our e-Governance solutions enable the government to reduce operational complexities and help citizens, businesses & government bodies to leverage technology to access public services with ease.

E-Governance Services

Our Portfolio

  • Browse through our portfolio of e-Governance services and move to digitally smart governance with Uneecops.


  • Educational ERP with enterprise-grade functionality designed specifically for educational institutes, colleges and universities.


  • Drive rapid digital transformation across your Government departments and agencies with established and next-gen technologies.

Our Products

Our products portfolio comprises of business automation software’ that helps you focus on high-value tasks and improves organizational efficiency by automating repetitive human tasks, process workflows, data capture & decision making.


  • India's most popular HR automation software for managing the entire employee lifecycle from hire to retire. Trusted by 300+ companies across 18 industry verticals.


  • A complete end-to-end Campus Management Software which automates various aspects and functions of educational institutes, colleges and universities.


  • High-quality SAP certified industry-specific Add-Ons designed to integrate seamlessly with SAP Business One and cater your unique business needs.


Get actionable business insights with our cutting edge BI products & consulting services. Make informed decisions and improve business efficiency with real-time analytics.

BI Services

  • End-to-end business intelligence services ranging from BI consulting, Data Visualization to Dashboarding & more that help you make informed business decisions.

Dashboard Services

Our Work

  • Browse through our portfolio of BI clients and know how we are offering strategic value to them with our assortment of BI services.