Uneecops webinar

Be The Part of India’s Premier Conference

The 6th Marketing Analytics Summit 2023

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Date: 25 – 26 April 2023
Venue: Radisson Blu Mumbai International Airport

Leverage the Potential of Analytics to Boost
Overall Marketing ROI and Improve CX

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  • How about gathering for compelling presentations packed with knowledge and practical insights for exploring the possibilities of Analytics?

    Gain insights from most dynamic minds of the industry,
    from both stalwart brands and the newer, renegade

    Who Should Attend:

    Chief Marketing Officers, Vice Presidents, Directors, General Managers and Functional Heads of:

    • Marketing Analytics & Automation
    • Marketing & Communications
    • Customer Relationship Manager, Experience &
    • Engagement
    • Business Intelligence, Insights & Analytics
    • Campaign and Programme
    • Social & Digital Media
    • Advertising & PR

    ElectrifAi Products


    CustomerAi is an ML-powered customer acquisition and retention solution designed to enhance customer experience, driving revenue growth while lowering customer acquisition costs.

    What CustomerAi Do:

    • Provides marketers an understanding of the customer types and their overall distribution using custom filters of their choice.
    • Helps marketers by creating ML generated segmentations of the customers based on their behavioural patterns to have a crisper understanding of the customers.
    • Leverages machine learning to generate the Customer Lifetime Value for each of the customers.
    • Provides marketers the power to generate predictions for identifying customers likely to be converted along with explanations at the individual level.
    • Provides marketers the power to identify customers who are at the risk of churning at an individual product level as well as at an organization level.
    • Enhance Real-Time New Leads with accurate propensity scores for acquisition of new customers.
    • Give insights with influential factors to personalize customer experiences by serving the most appropriate offers and messaging.
    • Provide customizable options for company’s unique use cases and data.


    ContactCenterAi is an ML-powered contact center suite of solutions that enhances customer experience and improves agent productivity; works alongside any legacy contact center solution.

    What ContactCenterAi Do:

    • Provide real-time insights to take corrective actions for ongoing calls ensuring better CX
    • Call scoring based on multiple parameters such as sentiment, hygiene, resolution, CSAT, …
    • Call summarization at the end of 100% of the calls performed automatically to save time
    • Trending topics so agents can be better prepared; results in improved CX & shorter AHT
    • An agent and a supervisor dashboard that shows each what is important to them
    • Agent insights for the supervisor to ensure better training and performance

    Key Speakers

    Rajneesh Mittal

    Technology and Digital Transformation Leader, ElectrifAi


    Rajneesh heads ElectrifAi India and takes care of India business while parallelly leading teams to build and deliver cutting edge AI products and solutions for various industries. For more than two decades, he has built and led high performing teams in organisations like Manipal Group, Zee Entertainment, Vodafone, Hewlett Packard, Mobileum, Reliance & Hughes

    Prasant Agarwal

    Head of Marketing, Uneecops Business Solutions


    Prasant, as a 360 degree marketer, handles everything from digital to corporate, to business marketing to help grow the business. With more than two decades of experience in companies like Samsung, Persistent and Infogain he understands well how to harness the potential of technology for making a perfect blend of Digital Tools and Techniques and Marketing

    Arunava Majumder

    Senior Product Manager, ElectrifAi


    Arunava is a seasoned SaaS Product Management professional with crossindustry experience in BFSI, Hospitality, Healthcare, and Retail e-commerce. With a solid background in building products leveraging AI/ML, Arunava has a sound understanding of Machine Learning techniques and algorithms, and their practical applications to realworld use cases

    Anup Kumar

    Product Manager, ElectrifAi


    Anup Kumar, as a Product Manager in ElectrifAi takes care of product strategy, planning, delivery, in-life optimization. He holds expertise in managing SaaS products (ERP - Inventory Management, ContractAi) and have experience in working with large incorporations to solve business problems using technology

    Atul Vaidya

    Managing Partner, Uneecops Business Solutions


    Atul, comes with a vast amount of BFSI/NBFC industry experience and has spearheaded multiple projects with Aditya Birla Group and Godrej Group for more than 12 years. He has led a tech company for 15+ years and has taken it to newer heights. He has successfully addressed multiple pain points of the Banking/NBFC Industry and was able to suggest an accurate and optimized solution for Business as well as technical needs of the clients.