Use Business Analytics to Transform the Way You do Business

  • 16 January 2017
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Seeing and understanding data, dealing with frequent challenges, analyzing it, and visualizing it on daily basis are the key mantras for the success of your business.

Everyone from business owners, local business vendors, to doctors want to collect data, analyze it for the betterment and try to predict consumers’ behavior. But what are steps involved to accomplish this task is a very big challenge? With the help of analytics consultants who use software like Tableau, you can easily manage your data that can be expanded from your desktop implementations to the server.

Uncover hidden insights on the fly

Forget about the legacy chart builders! Now is the time to move with live visual analytics with the help of unlimited data exploration. What if we get an opportunity to use interactive dashboards? These dashboards can be used to tell stories and can give more meaning to your data. The better visuals you have, the more impact you will have on your audience. Tools like Tableau help look through the data and visualize trends, patterns that help in understanding the big picture and take business decisions. For example, one enterprise found that they took multiple initiatives to improve processes every year and execute projects better, but they were not making headway. Consultants got involved and helped capture information and analyze with an analytics data visualization tool. They soon realized where things were slipping and within a year started making dramatic progress and also track it.

Your reporting needs should be fulfilled immediately

The traditional approach for reporting needs is for a business executives to request a report from IT. Then, depending on the report, IT will take a certain amount of time to enhance their tools or software and then it will be used.

That is not the pace at which business works and decisions need to be taken.

That’s where analytical tools make a key difference. They don’t require you to go through this traditional snail pace route. Once you have a data collection strategy in place, these tools allow you to slice and dice data and create your own reports on the fly. Another key aspect of these tools is that they help you create visualization instead of just printing reams of information which don’t help you much.

You can also drag and drop reference lines and forecasts, and review statistical summaries. You can ask new questions, spot trends, identify opportunities, and make data-driven decisions with confidence.


Don’t make your decision on guesswork! Use tools that help you analyze data and take informed decisions.

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    Nidhi Batra

    About the author

    Nidhi Batra is a marketing and brand communication professional with 10 years of experience working in the dynamic B2B marketing environment. She strategizes, writes, reviews a variety of content for demand generation and sales support activities. Having a Master’s in English from Delhi University, she knows how to navigate her readers on insightful journeys with her SAP published blogs and thought leadership content.