What makes ERP necessary for publication businesses

  • 23 October 2015
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Both online and offline publication companies need to take care of a variety of things including the number of end users, the amount of transactions processed every day, mailing lists, data volume, reporting, accountability, content databases and much more. For a long time, tools like QuickBooks have been at the core of these systems. However, these tools are fast getting outdated as new functionalities are getting added to the business process. ERP software for publication could be the key to bridging the gap. They offer both integration and adaptability to the business process.

Today, when almost 80% of global businesses are diving into the realm of publication, the industry presents challenges that range from inefficient and inexperienced manpower, bad internet connectivity to limited budgets preventing automation of processes. Further, the business front brings in challenges in process integration, streamlining, inventory management, and other business complexities. Add to these the tedious flow of information in the organization itself and the necessity to stick to strict deadlines and you are looking at an overwhelming situation.

Another advantage of ERP software for publication business is the very nature of the modern workplace. Everything is centered on ‘data’, be it reporting or connecting to the target audience. Traditional means of publication proves to be too slow in the face of electronic media revolution. In this dynamic mixed media and mixed revenue environment, traditional operational silos support only a small part of the industry demands. Cloud is another new tool integrated with ERP systems that allow better organization of data and making it ‘live’ for the crowd.

Specifically, ERP software for publication helps in:

  • Managing customers, subscribers and advertisers from a unified application. This solution is designed to take care of all back office functionalities and front end reporting like sales and logistics.
  • Tracking advertisements and generate invoices automatically.
  • View order management processes as a single integrated workflow
  • Execute sales campaigns and easily monitor its results.

Publishers will always demand better insights, be it for information or campaign results. A qualified SAP Business One service provider would be the right partner to tie up with for the success of the organization.

Nidhi Batra

About the author

Nidhi Batra is a marketing and brand communication professional with 10 years of experience working in the dynamic B2B marketing environment. She strategizes, writes, reviews a variety of content for demand generation and sales support activities. Having a Master’s in English from Delhi University, she knows how to navigate her readers on insightful journeys with her SAP published blogs and thought leadership content.