Are You Running Your Business Intelligently (enough)?

  • 10 February 2016
  • Share:

Of course I am! So would you think and what an absurd question is that! Yeah, we agree that all business owners put in a lot of effort, sweat and hard work in setting up successful enterprises. But there is always something more that you could do…

These are disruptive times. From technology to customer behavior, everything is changing at a very fast pace. For businesses this means that they have to remain on top of a lot of things – be it consumer trends, sales history, forecasts and a lot more. This also means that they need some mechanism at hand that enables them to be more intelligent and stay ahead of the curve.

It’s time for businesses to say hello to Business Intelligence!

From its very basic definition, Business Intelligence is all about capturing a lot of data and then interpreting it in a meaningful way for you, to be able to foresee, analyze and take better decisions. There are a lot of systems available on the cloud that can deliver jazzy dashboards for you to take a quick look at what is happening in each corner of your business, while sipping your coffee!!

But hey, Business Intelligence systems are a lot more than the colorful charts. You can use them different ways to build a better, more effective business framework. Here are some more reasons as to why you should consider a BI systems soon:

  • Actionable Info on the go: With data increasing every minute, it has become impossible for companies to manually tab and assess info that they want. A Business Intelligence software can not only record all the zillions of data that you need, but also process it in an easy to read format, whenever you need.
  • Improved Productivity: Encapsulating data manually could be a marathon task, especially for small business who do not have enough people or time for this. Having a BI tool in place would mean that your people would have more time to focus on their core tasks, while data analytics would be taken care of automatically.
  • Faster Decision Making: How often have you missed an important project/opportunity due to lack of information or delayed decision making? With a handy BI tool you would have all the info at hand to make smarter, faster decisions and accelerate your business growth.
  • Achieve what you want to: All projects begin with a set objective, but there are always instances when the final outcome is a far cry from what was expected. A BI tool ensures that such surprises happen no more. With a BI tool you can track each and every stage of a project closely and keep it on track so that the final output you get is exactly what you wanted!
  • ROI: Of course, no business investment ever happens without an ROI defined. Quick reports, reduced operational costs, effective decision making at the right time, and an improved quality of information are the key factors that influence the ROI positively.
Nidhi Batra

About the author

Nidhi Batra is a marketing and brand communication professional with 10 years of experience working in the dynamic B2B marketing environment. She strategizes, writes, reviews a variety of content for demand generation and sales support activities. Having a Master’s in English from Delhi University, she knows how to navigate her readers on insightful journeys with her SAP published blogs and thought leadership content.