Don’t be a Dino. Use Analytics to Grow Your Business Fast!

  • 19 May 2016
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Are you still sitting on your traditional registers and sheets to track operations? It’s time to switch to smart analytics, before you become extinct!

A lot of business put great emphasis on tracking and growing ROI. What they forget is that there are ways to improve it as well. Simple analytics in standard sheets is not enough anymore. What you need is a powerful analytics tool that not only gives you a clear picture of the past and the present, but also predicts future recourses.  And, what you need more is a heart to embrace these systems with open hands!

How this really works?

There are no complex algorithms to scare you away. All you need to do is plug in your data into the system and voila! Your complex stats would be transformed into interactive visuals that will help you see through things clearly. What is working, what is not, are the customers happy? How is my inventory? All of these critical questions get a clear answer in not time!

Quantify your values

Each business has some vision and mission that drives its operations. Using analytics, you can actually transform your vision and values into actual numbers.  You can use the trends shown by the analytics tools to build processes that are in sync with company values and have clearly defined ROIs.

Make Smart Decision Making a Habit

A lot many times, important deals are lost due to delayed decisions. Which client is giving me more business, vs. who is a bigger brand for me, all of these queries are handled smartly by analytics. With analytics in place you can be sure of taking quick and informed decisions, always! With more information at your fingertips, it’s easier to empower your whole team to make quick decisions and make this a habit across the board.

The Bottom line

The modern day businesses cannot rely on guesswork. The spray and pray technique does not work anymore. It’s time to make analytics a part of your work culture, a part of your daily operations. Analytics make you agile, they help you make smarter choices, they help you define where you want to take your organization, and how you should get there.

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    Nidhi Batra

    About the author

    Nidhi Batra is a marketing and brand communication professional with 10 years of experience working in the dynamic B2B marketing environment. She strategizes, writes, reviews a variety of content for demand generation and sales support activities. Having a Master’s in English from Delhi University, she knows how to navigate her readers on insightful journeys with her SAP published blogs and thought leadership content.