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Why do you need Business Intelligence?

22 July 2014 5 MIN READ 1

With every passing year comes a software that catches everyone’s eye and creates a benchmark in the business world. Business Intelligence has been one such software everyone seems to be raving about. No business conversation is complete without the mention of business intelligence at least once. You might wonder what the is hype all about! And if your company is doing fine without implementing business intelligence, then you might not even consider it as an integral part of the company. Nevertheless, the question of why you need business intelligence will definitely cross your mind, especially if you feel that your organization is performing fine without it. QlikView consultants say that overlooking business intelligence is a mistake that any company can make. Your company might operation fine without BI, but you can see instant and drastic changes once you install it. And when the results graduate from ‘fine’ to ‘excellent’, there should be no doubt on the importance of business intelligence.

Data is something that can make a lot of difference to your company. You may boast of having a great bank of data but it will be rendered useless if it isn’t managed efficiently and analyzed correctly. This is where business intelligence will come into play. It analyzes all the data that is generated through various businesses and by other kinds of business activities. It provides valuable insight to the decision makers of the company and helps them reach a calculated and informed decision. QlikView consulting partners say that you will need business intelligence if there is a lack of visibility into various aspects of business. It helps in keeping the channels of communication transparent and clear. If you need to integrate data from multiple sources, you will need business intelligence. As your company grows, more and more people will be involved in the process of data exchange. Business intelligence will help in increasing the number of users and enabling them to access any information at any time. It helps in having quick upgrades within the company. Whatever the size of your company, QlikView consultants say that business intelligence will just help it grow.

Business intelligence empowers you and your company by helping it work more efficiently. The insights provided by BI gives a deeper understanding of the business performance. So stop wondering if you really need business intelligence, because you do. Every company does!

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About the author

Nidhi Batra

Nidhi Batra is a marketing and brand communication professional with 10 years of experience working in the dynamic B2B marketing environment. She strategizes, writes, reviews a variety of content for demand generation and sales support activities. Having a Master’s in English from Delhi University, she knows how to navigate her readers on insightful journeys with her SAP published blogs and thought leadership content.

Follow me on LinkedIn to stay updated on the latest industry trends & technology update

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