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5 Ways Sales Teams can Close Deals Faster with BI Software

11 November 2019 5 MIN READ

Think what all salespeople do for your business. They play an instrumental role in fostering loyalty and trust between you and your customers. They convert leads, foster customer relationships and are the brand ambassador for your business. That’s why they deserve the best – an enterprise-ready BI software that can help them achieve their sales targets faster and meet the desired expectations of your business. So, before you look further to probe how a BI software can empower your sales team, keep this blog handy. 

Here are 5 ways as to why business intelligence can enable your sales team to achieve more.

1. Make smarter decisions with accurate forecasting

Accurate forecasting relies on various factors. You need to dive deep to get precise answers. What type of sales opportunity is this? What products are in high demand? How old is the opportunity? What success you have had with the same opportunities? How well you understand customers buying patterns? So, to get forecasting right and no matter what type of business, the result will be impactful if you use BI software in your business. 

2. Focus on the right deals 

Weeding out warm leads from cold ones is never an easy task. With predictive insights, it helps the sales team prioritize the leads and opportunities with the highest likelihood of conversions and win rates. The predictive insights in a BI software enable the sales team to analyze touch points as the time the last contact was made, customer response rate and data exchanged. Those data points are imperative in directing the efforts that need the utmost attention.  

3. Make a lasting impression

With predictive sales insights from a BI software, it becomes easier to dive deep and have the details about your prospects. Sales insights recommend talking points and help you take the next best actions with your customers. Sales analytics can also uncover how many deals have you cracked at a particular   time. This can also reveal where your customers are most comfortable at buying and where the price can be adjusted. This entire scenario of understanding customers’ needs and giving the best can create a lasting impression on your customers and prospects. 

4. Focus on what to skip and embrace 

Every sales leader wants to understand what it is that their best performers do differently. In the past, this might have been based on gut instinct – something that’s inherently subjective rather than objective. Today, sales engagement analytics can give sales leaders concrete data about what these reps are doing that others are not. Rather than relying on a gut feeling to make choices, sales leaders can look at the concrete figure and take the best course of action.  

5. Easy to monitor key metrics

Now, it is easy to monitor key metrics like win rates, a number of wins, and other vital details. The dashboards will give you a-glance view of the insights anytime you need and help you find simple answers to complex business questions in real time. This will help you learn what happened, why it happened, what will happen, and what to do about it.

Business intelligence tools have mobile and cloud compatibility too, which allows users to access data from anywhere and anytime and perform analysis on the go. This on-demand access to data insights can allow sales managers to extract meaningful insights, handle large data sets with ease, and move data to insights and action. With simple drag-and-drop functionality and self-service capability, it becomes easier to quickly drill down for details and gain a holistic view of your sales department.

About the author

Nidhi Batra

Nidhi Batra is a marketing and brand communication professional with 10 years of experience working in the dynamic B2B marketing environment. She strategizes, writes, reviews a variety of content for demand generation and sales support activities. Having a Master’s in English from Delhi University, she knows how to navigate her readers on insightful journeys with her SAP published blogs and thought leadership content.. Tweets at @nidhi_niya

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