Business Analytics Fosters Business Growth in the 21st Century

  • 11 March 2022
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Today, how well you do business is a key differentiator and how timely you can achieve that is the real game changer!

Organizations that use relevant data for the right touch point and at the right time are leading the game.

Everything boils down to this –

Whether you are CEO, CIO, COO or CMO, it’s almost impossible to talk about your strategy without data. Data has the power to lead your business on the path to success; you just need to leverage data in the right manner. In other words, data is what your business analytics has and what you can do with it!

But, what is business analytics?

Business analytics, a subset of business intelligence, is a data management solution that utilizes data mining, statistical analysis and predictive analytics to assess data. The insights are translated into useful information, to identify and predict trends and outcomes, as well as make smarter, faster business decisions.

How to Use Analytics in Business

Business analytics comes with the power of intelligence, innovation and industry. Simplifying this, you can use data analytics for business to make your enterprise smarter, usher innovative insights across every industry and business niche. Find out the uses of data analytics for business:

Identify business opportunities: Analyzing data sure increases efficiency, but also helps identify weaknesses, threats and new business opportunities, such as unexplored customer segments. In doing so, the potential for profitability and growth becomes more intelligence-based.

Application of AI and machine learning – Data analytics for business can multiply business success if used in conjunction with innovative tools such as AI and ML.

Maximize the performance by tracking operations – Addressing problem-causing areas before they become more significant issues is essential to ensuring smooth business flow –. By incorporating business analytics, you can make better decisions based on data and track overall performance by incorporating analytics.

Better customer targeting with business analytics – Using data to make better marketing decisions can increase marketing productivity by leaps and bounds. There is a ton of data businesses can use for predictive analytics that help streamline a customer’s experience. You can use data analytics for business to examine your customer’s buying habits and understand that to foresee future demand.

Improve internal processes with data

When you understand how to use analytics in business, you can better understand what is being done efficiently and inefficiently. Analytics can answer crucial questions such as:

What is the cause of the problem? (Reports)

Why did it occur? (Diagnosis)

What will happen in the future? (Predictions)

What can be the best way forward? (Decisions)

Uses of Business Analytics

With analytics, you can:

  • Assess data from all sources
  • Find hidden patterns in datasets using advanced analytics and statistics
  • Disseminate information to stakeholders via interactive dashboards and data-driven reports
  • Monitor KPIs and respond to changing trends in real-time
  • Revise and justify decisions based on the latest information

If your business wants to achieve one or more of these goals, analytics is the way to go. The next step is deciding what kind of business analytics solution suits your business’s needs. Is it Cloud? Desktop? On-premise? Mobile? Or a combination?

Uneecops Business Solutions Assists with Data Analytics for Businesses

As a CMMI Level 5 company, Uneecops Business Solutions (UBS) offers industry-leading business solutions. We offer business intelligence services (BI services) to businesses across India. We aim to enable companies to implement the best BI products. Our team also strives to add value through our engagement with our clients. We guide our customers on various aspects related to BI products. Our team empowers fast-growing enterprises with technical software support to managed BI services.

Get Top BI Products for Performing Comprehensive Business Analytics

UBS is a leading partner for these top BI products-

Tableau – Visualize and analyze your company data. Use the information to make interactive dashboards and reports. Tableau helps you make faster, better business decisions.

Microsoft Power BI – Powerful analytics tool designed to meet your specialized data needs.

We grow as your business grows!

Make a smarter business with our smart analytics solutions. Prepare today for the challenges of tomorrow and lead with real-world data insights. UBS will help you get there. Being a thought leader in analytics and business intelligence and having over 10 years of data science experience, UBS offers end-to-end BI support to all sized businesses.

With our suit of BI products and end-to-end BI services, analytics is made seamless for 21st-century businesses. The software we recommend are flexible, agile and versatile to analyze business data and grow as your business grows.

Nidhi Batra

About the author

Nidhi Batra is a marketing and brand communication professional with 10 years of experience working in the dynamic B2B marketing environment. She strategizes, writes, reviews a variety of content for demand generation and sales support activities. Having a Master’s in English from Delhi University, she knows how to navigate her readers on insightful journeys with her SAP published blogs and thought leadership content.