How Business Analytics Helps in Business Growth in 2024?

  • 11 March 2022
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Business Analytics in 21st century

Today, how well you do business is a key differentiator and how timely you can achieve that is the real game changer! 

Organizations that use relevant data for the right touch point and at the right time are leading the game. 

In 2024, you must know how business analytics helps in business and how to use data analytics to grow your business. 

Whether you are CEO, CIO, COO or CMO, it’s almost impossible to talk about your strategy without data. Data has the power to lead your business on the path to success; you just need to leverage data in the right manner. In other words, data is what can power business analytics growth.

But, what is business analytics?

Business analytics, a subset of business intelligence, is a data management solution that utilizes data mining, statistical analysis and predictive analytics to assess data. The insights gained via business analytics help are translated into useful information, to identify and predict trends and outcomes, as well as make smarter, faster business decisions. 

Development of business analytics 

The development of business analytics has undergone a transformative journey, propelled by advancements in technology, data storage, and processing capabilities. Initially centered on basic reporting and descriptive analytics, the field has evolved to encompass predictive and prescriptive analytics, enabling organizations to not only understand historical data but also forecast future trends and prescribe optimal actions. The rise of sophisticated tools and platforms, such as Tableau, Power BI, and Alteryx, has played a pivotal role in this evolution, offering intuitive interfaces and powerful features that facilitate data exploration and business analytics help. Today, everyone knows how analytics can improve business. Machine learning and artificial intelligence (AI) have become integral components of modern business analytics, empowering businesses to extract deeper insights, automate decision-making processes, and uncover hidden patterns in vast datasets. Real-time analytics, fueled by technologies like Tableau Pulse, has further elevated the discipline, enabling organizations to respond swiftly to changing market conditions. The ongoing business analytics growth is characterized by a continual pursuit of more advanced techniques, improved user interfaces, and greater integration with emerging technologies, ensuring that businesses can derive actionable insights from their data to drive strategic decision-making in an increasingly data-driven world. 

How business analytics helps in business?

Business analytics comes with the power of intelligence, innovation and industry. Simplifying this, you can use data analytics for business to make your enterprise smarter, usher innovative insights across every industry and business niche. Find out how to use data analytics to grow your business

Identify business opportunities: Analyzing data sure increases efficiency, but also helps identify weaknesses, threats and new business opportunities, such as unexplored customer segments. In doing so, the potential for profitability and growth becomes more intelligence-based.

Application of AI and machine learning – Data analytics for business can multiply business success if used in conjunction with innovative tools such as AI and ML.

Maximize the performance by tracking operations – Addressing problem-causing areas before they become more significant issues is essential to ensuring smooth business flow. With business analytics help, you can make better decisions based on data and track overall performance by incorporating analytics. 

Better customer targeting with business analytics – Using data to make better marketing decisions can increase marketing productivity by leaps and bounds. There is a ton of data businesses can use for predictive analytics that help streamline a customer’s experience. You can use data analytics for business to examine your customer’s buying habits and understand that to foresee future demand.

Improve internal processes with data

When you understand how analytics can improve business, you can better understand what is being done efficiently and inefficiently. Analytics can answer crucial questions such as: 

What is the cause of the problem? (Reports)

Why did it occur? (Diagnosis)

What will happen in the future? (Predictions)

What can be the best way forward? (Decisions)

Uses of Business Analytics

With analytics, you can:

  • Assess data from all sources
  • Find hidden patterns in datasets using advanced analytics and statistics
  • Disseminate information to stakeholders via interactive dashboards and data-driven reports
  • Monitor KPIs and respond to changing trends in real-time
  • Revise and justify decisions based on the latest information

If your business wants to achieve one or more of these goals, analytics is the way to go. The next step is deciding what kind of business analytics solution suits your business’s needs. Is it Cloud? Desktop? On-premise? Mobile? Or a combination?

Business Analytics Use Cases 

Business analytics growth is pivotal for various business units, to provide a structured approach to interpreting data and generating insights crucial for informed decision-making. 

Financial and Operational Planning: 

Business analytics help organizations to seamlessly align financial planning with operational strategies. By establishing rules for supply chain management, integrating data across functions, and enhancing demand forecasting, businesses can optimize their financial and operational processes. 

Planning Analytics: 

The integration of spreadsheets and database technology in planning analytics offers a comprehensive approach to business planning. This involves making effective decisions on critical topics such as demand and lead generation, operational costs, and technology requirements. As some organizations transition from traditional tools like Excel to more advanced platforms, the focus remains on enhancing planning effectiveness via business analytics help. 

Integrated Sales and Marketing Planning: 

Leveraging historical data on lead generation, sales conversions, and customer retention, organizations utilize business analytics to create accurate revenue plans and forecasts. This approach provides deeper visibility into marketing and sales data, allowing for resource allocation based on performance and changing demand, thereby aligning with overarching business objectives. 

Integrated Workforce Performance Planning: 

In the face of digital transformation and evolving landscapes, organizations prioritize having the right workforce with the requisite skills. Workforce performance planning, facilitated by business analytics, aids in understanding workforce requirements, identifying and addressing skill gaps, and optimizing recruitment and retention strategies. This ensures that organizations are well-equipped to meet present and future needs in a dynamic employment environment. 

Uneecops Assists with Data Analytics for Businesses

As a CMMI Level 5 company, Uneecops offers industry-leading business solutions. We offer business intelligence services (BI services) to businesses across India. We aim to enable companies to implement the best BI products and ensure the best business analytics growth. Our team also strives to add value through our engagement with our clients. We guide our customers on various aspects related to BI products. Our team empowers fast-growing enterprises with technical software support to managed BI services.

Get Top BI Products for Performing Comprehensive Business Analytics in 2024

Modern business analytics has evolved significantly, driven by advancements in technology and the increasing demand for data-driven decision-making. Uneecops is a leading partner for these modern, top BI products- 

1. Tableau – Tableau has long been a leader in the business analytics space, providing powerful data visualization and exploration capabilities. It allows users to create interactive and shareable dashboards, making it easier for organizations to understand and communicate complex data insights. The integration of Tableau with advanced analytics tools enhances its capabilities, allowing users to go beyond simple visualization and dive deeper into predictive and prescriptive analytics. 

Tableau Pulse: Tableau Pulse represents a real-time analytics solution that complements traditional Tableau capabilities. It enables organizations to monitor key metrics and KPIs in real time, facilitating quick responses to changing business conditions. With Pulse, businesses can set up alerts, track live data, and gain actionable insights instantly, enhancing their ability to make informed decisions on the fly. 

2. Power BIMicrosoft’s Power BI has become a popular choice for businesses looking to leverage business intelligence and analytics. Its latest offerings include enhanced visualization capabilities, improved data connectivity options, and tighter integration with other Microsoft products. Power BI’s focus on self-service analytics empowers users to create compelling reports and dashboards without extensive technical expertise. 

3. AlteryxAlteryx stands out with its end-to-end analytics platform, and its integration of AI models further extends its capabilities. Alteryx allows users to prepare, blend, and analyze data before applying advanced analytics and machine learning models. This facilitates the creation of more accurate predictions and data-driven insights. The platform’s automation features also help streamline workflows, making it easier for users to derive value from their data. 

We grow as your business grows!

Make a smarter business with our smart analytics solutions. Prepare today for the challenges of tomorrow and lead with real-world data insights. UBS will help you get there. Being a thought leader in analytics and business intelligence and having over 10 years of data science experience, UBS offers end-to-end BI support to all sized businesses.

With our suit of BI products and end-to-end BI services, analytics is made seamless in 2024. The software we recommend are flexible, agile and versatile to analyze business data and grow as your business grows.

Nidhi Batra

About the author

Nidhi Batra is a marketing and brand communication professional with 10 years of experience working in the dynamic B2B marketing environment. She strategizes, writes, reviews a variety of content for demand generation and sales support activities. Having a Master’s in English from Delhi University, she knows how to navigate her readers on insightful journeys with her SAP published blogs and thought leadership content.