10 Sure Shot Business Success Mantras for small business

  • 08 November 2016
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Small businesses operate in complex environments. There is always a lot to do with limited resources and money at hand. What they need is a simple, realistic approach that helps them in expediting growths. Here are some basic ideas that SMEs can imbibe in their day to day practice to ensure business success:

  1. Define Your Own Path

There is always lot of influence around us. From business partners to family, everyone has advice on almost everything! Despite of all these external pressures, a business owner should have the courage to make his or her own decisions. Trust data, be analytical, be true to yourself and you will be able to achieve the best out of it.

  1. Come Out of Your Comfort Zone

One of the main excuses that holds many of us back is our fear of what people think. Business is all about taking risks. Learn how to become comfortable by taking risks. It will help you facing any situation life throws at you.

  1. Be Innovative

The more innovative you are, the more long-term success you’ll achieve. A successful business owner often comes out of recessions. They beat their competitions because of their innovative ideas. The best example would be of Apple Inc. Apple worked on iTunes or iPod and its retail stores during worst economic recession. The success of these products is known to everyone. See what you can do to make the most out of the toughest times.

  1. Don’t give up on quality

A smart SME should never compromise on the quality of services or products. The result of this deterioration can lead you to bear many losses in terms of trust, monetary loss, etc. Good quality will be the only factor that will separate you from your competitors and will help you builds a strong word of mouth.

  1. Cater to your customers

Customer is the king. Today’s customer expects more from the moment you knock at their door until your job is finished. To sustain the current customers and add new ones, make sure you cater to them in a way that makes you stand out from the competition.

  1. Stay social

The more social you are, the more you will go towards success line. Lookout for different ways to integrate social media into your day-to-day activities. Connect with your target audience and make them a part of your journey.

  1. Embrace the Tech

Using the right technology and tools would enable you to run your business in a better way. If you start using technologies like ERP software for managing your business in early stages, it will help you scale and at the same time streamline your core processes.

  1. Build your own cash reserve

Money plays a vital role to be successful in a business. It acts like a buffer. Invest carefully and try to build reserves rather than taking loans from financial institutions.

  1. Show your leadership

You have to be visible, proactive, as well as supportive. A good leader should have qualities like being a good listener, thinking out-of-the-box, manage complexity and so on.

  1. Narrow your objective

Try to avoid distraction with the new things. Focus on one thing and work hard to achieve it. Always remember – All that glitters in not gold.

Glue these tips deep inside your heart and live them every day of your life as an entrepreneur. If you try to follow all these tips then Sky is surely The Limit!

Nidhi Batra

About the author

Nidhi Batra is a marketing and brand communication professional with 10 years of experience working in the dynamic B2B marketing environment. She strategizes, writes, reviews a variety of content for demand generation and sales support activities. Having a Master’s in English from Delhi University, she knows how to navigate her readers on insightful journeys with her SAP published blogs and thought leadership content.